Kenya's long-standing relationship with the European Union (EU) was further solidified today as the country hosted a high-level delegation of EU Ambassadors, led by Head of the European Union Delegation to Kenya, Her Excellency Henriette Geiger.
The meeting, which also saw the participation of Principal Secretaries (PSs) Ms. Museiya and Mr. Ololtuaa, focused on enhancing strategic tourism advocacy and collaboration between Kenya and the 27 EU member states.
The partnership between Kenya and the EU has always been rooted in cultural exchange, trade, and diplomacy, and continues to thrive through mutual respect and understanding. As an important stakeholder in Kenya's tourism sector, the EU has played a pivotal role in providing partnerships and opportunities while contributing significantly to the number of international visitors, making it a crucial driver of the country's economy.
Kenya’s tourism industry has set an ambitious goal of attracting 5 million visitors over the next three years, with the EU region expected to contribute a substantial share of this target. The discussions today reinforced the commitment of both sides to leverage their networks, ensuring a stronger and more visible presence of Kenya's diverse offerings in the European market.
"We are optimistic that these continued dialogues will lead to a marked increase in visitors from the EU region," said PS Museiya, emphasizing the importance of the EU's partnership in shaping Kenya's tourism sector. "The team’s collective commitment to promoting Kenya as a destination is truly inspiring."
The ambassadors from the EU member countries expressed strong enthusiasm about engaging with their respective jurisdictions to promote Kenya as a premier tourist destination, encouraging potential travelers to explore the country’s unique offerings, from its rich culture and heritage to its stunning wildlife and pristine landscapes.
Through this partnership, both Kenya and the EU aim to build on their successful tourism collaboration and ensure the sustainable growth of Kenya’s tourism sector in the years to come.