By Wasike Elvis
Eldoret, a city in Kenya's Rift Valley, continues to solidify its position as one of the country's most business-friendly cities, drawing both local and international investors. The city’s rise as a key investment destination has been further cemented by its recognition in the World Bank’s ease of doing business surveys, showcasing its robust business environment.
On Wednesday afternoon, the city marked another milestone with the grand opening of a Samsung store at Rupa Mall. The event, presided over by City Board Chairman Mr. Kitur, underscored Eldoret’s growing appeal to global brands and highlighted the confidence investors have in the city’s potential.
During the ceremony, Kitur emphasized the city’s favorable business climate, praising the efforts of the county government under the leadership of Governor Kuto for fostering a conducive environment for business growth. “Our Governor has consistently committed to improving the business climate through his Nguzo Kumi agenda, and the results are visible today, with increased investor confidence and activity in our city,” Kitur said.
Kitur also shared key development projects that are driving Eldoret’s economic growth, including the Export Processing Zone (EPZ) at Cherunya and the County Aggregation and Investment Park in Moiben. These initiatives are crucial for expanding business opportunities and promoting economic diversification in the region.
Additionally, Kitur took the opportunity to appeal to Samsung to consider establishing a local repair center in Eldoret. Currently, Samsung device owners in the city must send their products to Nairobi for servicing, creating inconvenience for customers. "A local repair center would serve the needs of our customers while further strengthening Samsung’s presence in the city," he added.
Eldoret’s strategic location, modern infrastructure, and investor-friendly policies continue to make it an attractive destination for business. As an economic hub in the Rift Valley, the city benefits from a well-developed transport network, including an international airport and major highways, which streamline trade and logistics operations.
With its combination of strategic advantages, proactive governance, a skilled workforce, and a rapidly growing consumer market, Eldoret is poised to remain at the forefront of investment opportunities in Kenya, reinforcing its status as a leading economic powerhouse in the region.
