Kenya Breweries Limited (KBL) has expandedi ts cider offerings with the official launch of Snapp Dry Cider, a refined and bolda ddition to its portfolio designed to cater to evolving consumer preferences. Thiss trategic move aligns with KBL’s continued commitment to innovation,premiumization, and tapping into Kenya’s dynamic alcoholic beverage market.
Snapp Dry Cider, a refreshing and sophisticated drink crafted for the modernwoman, introduces a crisp, semi-dry taste with a well-balanced fruitiness. The ciderwas launched to appeal to a growing demographic of consumers who prefer a lesssweet beverage with a more complex flavor.
“The launch of Snapp Dry Cider is a testament to our deep understanding of evolvingconsumer trends. We recognize the demand for premium beverages that deliverboth taste and lifestyle appeal, and Snapp Dry Cider is our answer to that need,”said Faith Nyambura Marketing Manager - Innovations at East African BreweriesLimited EABL. “This launch marks another step in our journey to provide innovativeofferings tailored to diverse palates.”
The cider category has experienced significant growth in Kenya, with millennials andGen Z consumers driving demand for fruitier, lower-alcohol alternatives to traditionalbeverages. The introduction of Snapp Dry Cider builds on KBL’s past successes,including Tusker Cider and Manyatta Cider, both of which have performede xceptionally well in the market.
The unveiling of Snapp Dry Cider was complemented by the first installment ofS napp Socials—an exclusive event series to foster a sense of community amongw omen. The Long Brunch event, held at Naiposha Gardens, brought togetheri ndustry influencers, media personalities, and consumers for a day of immersive
experiences, music, and celebration.
Snapp Dry Cider is now available at leading retailers, supermarkets, and e-
commerce platforms, offering consumers multiple avenues to enjoy the new Snapp
Dry Cider.
 Launches Snapp Dry Cider, Expanding Its Portfolio of Innovations){kind=link}
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