By Wasike Elvis
The Uasin Gishu Journalist Association (UGJA) commemorated World Radio Day 2025 with a lively and insightful talk show at Stewards Radio, making this year’s observance a memorable event. This year’s theme, "Radio and Climate Change," brought attention to the essential role of radio in educating and informing communities about the growing challenges of climate change, as well as the positive impact of media in fostering environmental awareness and action.
The association was well-represented at the event by Emmanuel Masinde and Kelvin Sang, who both emphasized the undeniable influence of radio as a powerful communication tool in the fight against climate change. In their discussion, they highlighted how radio transcends barriers of geography and access, connecting people in remote areas with critical information on environmental issues and sustainability practices. “Radio is one of the most powerful and timeless mediums of communication, and its ability to reach communities in even the most remote parts of the country makes it a vital platform for spreading information on climate action,” said Masinde during the talk show.
This year’s theme, Radio and Climate Change, was an important reminder of the role of media in addressing global environmental challenges. As Masinde and Sang pointed out, radio has a significant reach that can influence local and national policies on climate change and environmental protection. From community radio stations to national broadcasters, the medium provides a unique opportunity to engage diverse audiences, mobilize action, and spread messages of environmental sustainability.
The Uasin Gishu Journalist Association, under the leadership of Chairman James Gitaka, has made strides in not just raising awareness about climate change but actively participating in environmental conservation efforts. Gitaka, who has been at the helm of the organization’s initiatives, reiterated the UGJA's commitment to long-term environmental protection and conservation. "Our organization is dedicated to ensuring that the environment is protected for future generations. We strongly believe that each of us has a responsibility to safeguard the planet, and as journalists, we play a crucial role in communicating this message to the public," Gitaka remarked.
Over the years, the association has been actively involved in tree planting projects as part of its environmental initiatives. These efforts aim to combat deforestation, improve local ecosystems, and mitigate the effects of climate change. In 2023, UGJA collaborated with the Kenya Forest Service to plant more than 3,000 trees at Muyingwet Dispensary in Moiben, Uasin Gishu County. This effort was part of a larger national tree-planting campaign aimed at addressing environmental degradation and promoting sustainable land management practices.
The following year, during the World Press Freedom Day celebrations in 2024, the association continued its environmental conservation work by planting over 2,000 trees at the Ilula Albinism Center. This initiative not only contributed to environmental sustainability but also served as a symbol of the association’s commitment to supporting vulnerable communities. The trees planted at the center are expected to grow into lush green areas that will benefit the environment and the local people for years to come.
In addition to these initiatives, UGJA has also been involved in an ongoing tree planting project at Kiplombe, where over 3,000 trees have been planted. These trees are nearly mature and are already providing ecological benefits, such as reducing soil erosion, improving air quality, and providing habitats for wildlife. The efforts at Kiplombe highlight the long-term impact of tree planting and the critical role it plays in environmental restoration.
Chairman James Gitaka emphasized that the association’s environmental projects are part of a broader mission to combat climate change through practical, hands-on solutions. "Our work does not stop with planting trees. It is part of a larger vision to create a sustainable environment through education, awareness, and active participation. We aim to inspire others to join us in the fight against climate change," Gitaka stated.
The World Radio Day celebration also allowed the Uasin Gishu Journalist Association to reflect on the importance of partnerships in achieving environmental goals. Collaborations with organizations such as the Kenya Forest Service and the Ilula Albinism Center have been instrumental in the success of the association’s tree-planting projects. These partnerships not only provide the resources needed for large-scale conservation efforts but also create opportunities for learning and sharing best practices in environmental protection.
As the organization moves forward, the UGJA remains committed to continuing its environmental conservation efforts and using its platform to raise awareness about the urgency of addressing climate change. The association’s leadership is dedicated to ensuring that the media continues to play a key role in informing the public about the importance of protecting the environment and adapting to the challenges posed by climate change.
Through initiatives like World Radio Day and ongoing community engagement, the Uasin Gishu Journalist Association is making a lasting impact in Uasin Gishu County and beyond. Their dedication to planting trees, promoting sustainability, and educating the public about the environment serves as an inspiring example of how the media, particularly radio, can be a force for positive change in the battle against climate change.
Looking ahead, the UGJA aims to continue expanding its environmental conservation efforts and encourages more members of the community, as well as fellow journalists, to get involved in protecting the planet. With radio as a tool for advocacy and education, the association is optimistic that it can continue to make a meaningful contribution to the fight against climate change.
Through collective action, the UGJA believes that both the media and the community can create a greener, more sustainable future for generations to come.
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