In the fertile landscapes of Kenya, where agriculture forms the backbone of the economy, there emerged an unconventional woman, Njeri Mwathi. A woman who turned the rearing of quails into a multimillion-shilling business, showcasing how innovation in agriculture can lead to substantial wealth and community development.
Njeri's journey began in the small town of Nyeri, where she noticed the growing trend of health-conscious eating and the demand for alternative protein sources.
Quails, known for their low-fat, high-protein eggs and meat, were not common in the region, offering an untapped market. With little more than her savings and a passion for poultry, Njeri started her venture in her backyard, initially with just a few dozen quails.
The challenges were immediate and numerous. Quail farming requires knowledge about their specific dietary needs, housing, and health management.
Njeri dove into research, attending workshops and connecting with poultry experts both locally and internationally. She learnt that quails are prolific layers, which could turn into a profitable venture if managed correctly.
She invested in proper housing that mimicked natural conditions, ensuring temperature, lighting, and space were optimal for the birds' health and productivity.
Njeri's initial market was local health stores, small supermarkets, and direct sales at farmers' markets, where her quail eggs sold out quickly due to their novelty and health benefits.
Her quail meat was also a hit, especially among those seeking organic and free-range options. She branded her products under "Njeri's Quail Delight," emphasising the nutritional value and the humane, eco-friendly rearing practices.
However, things were not turning out as she expected from the beginning. She saw a post online where a similar one was dealt with, and profits began to stream in. Kiwanga Dioctris post changed her life after reading it online.
She took a step and called Kiwanga doctors, where she received guidelines, business protections, and prosperous spells that helped in securing her poultry firm.
As demand grew, Njeri scaled up her operations. She expanded her farm by leasing additional land, which allowed her to increase her quail population significantly. She also invested in automated feeding systems and egg collection methods to manage the growing numbers efficiently.
Her next big step was setting up a processing unit right on her farm, which not only reduced costs but also ensured product quality from farm to table.
She used social media to educate consumers about quail benefits, shared recipes, and offered farm tours, creating a brand that was not just about selling products but about promoting a lifestyle. She also targeted schools, hospitals, and high-end hotels, securing contracts that provided a stable income stream.
She established a cooperative for other farmers interested in quail rearing, providing them with chicks, training, and a market for their products. This not only created a supply chain for her business but also supported local economies and job creation.
By the mid-2020s, Njeri Mwathi's quail farming enterprise was generating millions in revenue. Her business had not only transformed her life but also brought about a mini-revolution in Kenya's poultry sector.
She was now involved in exporting quail products, further expanding her market to include countries in the Middle East and Europe, where gourmet and health foods are in demand.
For Kiwanga Doctors services, contact them by phone at +254769404965 or email them at kiwangadoctors@gmail.com. Also, you can visit their website, www.kiwangadoctors.com.
