Anita Waweru, a woman who transformed the mundane task of garbage collection into a multimillion-dollar venture, stands as a testament to innovation, resilience, and the untapped potential in what is often discarded.
Anita revealed her journey from a small town where waste management was rudimentary at best.
Garbage littered the streets, and the local government struggled with both the collection and disposal of waste. Anita, with a background in environmental science but limited job prospects, saw not just a problem but an opportunity.
Her vision was to create a service that not only cleaned up the town but also recycled materials, reducing environmental impact while generating income.
Starting with virtually no capital, Anita began by organising a small team of local unemployed youths to help collect garbage. She used her savings to buy a second-hand truck and invested in basic recycling equipment. Her initial business model was simple: charge a nominal fee for garbage collection while sorting and selling recyclable materials to local factories.
Her friend introduced her to Kiwanga Doctors, where she got the opportunity to expand her business without worries. Kiwanga Doctors gave her business protection spells.
The turning point came when Anita identified the value in recycling plastics, which were abundant but poorly managed in her community.
She set up a small sorting facility where plastics were cleaned, sorted by type, and sold at a premium. This not only provided employment but also started to change the perception of waste in her community from a nuisance to a resource.
Local governments started contracting her services, seeing the benefits of cleaner cities and less landfill use. Investors, attracted by the blend of social impact and financial return, funded her expansion. Within a year, what started as a one-truck operation had grown into a network of waste management facilities across several cities, employing hundreds and making Anita a millionaire.
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