By John Kariuki
Tourism Cabinet Secretary Rebecca Miano has reaffirmed the government’s commitment to leveraging the Safari Rally as a key driver of sports tourism and economic growth in Kenya. Under her stewardship, the Ministry of Tourism and Wildlife has introduced strategic initiatives to enhance the rally’s impact, positioning Kenya as a premier destination for adventure, motorsport, and regional tourism.
CS Miano has emphasized that the Safari Rally is more than just a motorsport event; it is a strategic asset that strengthens Kenya’s appeal on the global stage. By drawing motorsport enthusiasts from across the world, including neighboring Uganda, Tanzania, and Rwanda, the event fosters regional tourism, encouraging cross-border travel and collaboration within East Africa.
“The Safari Rally has redefined sports tourism in Kenya, making our country a premier hub for thrilling experiences. Beyond the adrenaline rush, the rally has sparked an economic boom, especially in Naivasha, where businesses are witnessing unprecedented demand,” CS Miano stated.
Under her leadership, the Ministry of Tourism and Wildlife has actively supported the Safari Rally through key initiatives such as infrastructure development, sponsorship deals, and community engagement. The government has improved road networks and hospitality infrastructure in Naivasha and surrounding areas to accommodate the influx of tourists and rally participants. Additionally, CS Miano has played a pivotal role in securing sponsorships and fostering partnerships with local and international stakeholders, ensuring the event's sustainability and growth.
Recognizing the economic potential of the rally, the Ministry has also introduced programs to involve local communities in tourism activities. Thousands of jobs have been created in Naivasha and beyond, spanning hospitality, transport, cultural tourism, and local businesses. Marketing and promotional campaigns have further elevated the Safari Rally’s status, attracting global attention and reinforcing Kenya’s position as a world-class motorsport destination.
CS Miano has also championed eco-friendly measures to ensure sustainable tourism. Environmental conservation initiatives, including tree-planting and wildlife protection programs, have been integrated into the rally’s framework to safeguard Kenya’s natural heritage while promoting responsible tourism.
She noted that the Safari Rally has had a profound economic impact, particularly in Naivasha, where hotels, restaurants, and transport services have reported record business. The surge in demand has underscored the rally’s role in boosting local economies and creating sustainable livelihoods.
“With such massive benefits, we encourage everyone to join the excitement and be part of this exhilarating journey,” she said.
Looking ahead, the Ministry plans to expand sports tourism by introducing more international events, enhancing the Safari Rally’s global profile, and increasing government investments in tourism infrastructure. CS Miano remains committed to ensuring that Kenya continues to thrive as a top destination for motorsport and adventure tourism.
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