"*GEDDIT Kenya Creates Gamification Marketing App to Boost Customer Efficiency, Brand Recognition, and Sales*

By Erick Wanjala 

In a groundbreaking move, Geddit Kenya a global leader in digital marketing platform,has rolled out a gamification marketing app designed to enhance customer engagement, improve brand recognition, and drive sales. The new app uses interactive features an approach thats technically designed to transform how brands connect with consumers an immersive experience that goes beyond traditional marketing techniques.

According  to research The global gaming industry is projected to surpass $321 billion by 2026, with in-game advertising and gamified marketing playing a key role in this growth. The surge in eSports, mobile gaming, and gamification is opening vast opportunities for brands to integrate marketing strategies and engage audiences worldwide.

"Kenya’s digital economy thrives on innovation and engagement. Platforms that enhance consumer interaction will shape the future of business and digital entrepreneurship in the country," said Michael Okwiri, CEO & Owner -Geddit Kenya.

The official launch of the App in Kenya is set to happen sometime in Mid this year  July  2025 where like in Ghana the licensing  company  are anticipating  a buzz towards those who will download the app.

With strong mobile penetration and a growing digital-first audience, Kenya is an ideal market for Geddit’s involvement. The platform provides businesses with a data-driven marketing approach, helping brands engage consumers beyond passive scrolling.

The app will be   available for download on both Android and iOS, with plans for further updates that will include more personalized features and new challenges to keep users engaged. Geddit Kenya is optimistic that the continued success of this app will lead to increased market share and higher customer retention rates in the coming months

March 20, 2025