By John Kariuki
The KTDA Group CEO, Wilson Muthaura, and KTDA MS Managing Director, Collins Bett, hosted a delegation from Ito En, a leading Japanese ready-to-drink tea manufacturer, at the KTDA Headquarters in Nairobi. The meeting focused on strengthening trade ties and exploring opportunities for expanding the market for high-quality Kenyan green tea.
Discussions centered on KTDA’s tea quality, expansion of green tea markets, sustainable farming practices, and the development of new tea clones in Kenya. The engagement is part of ongoing efforts to position Kenyan tea as a premium product in global markets and enhance its competitiveness, particularly in Japan’s growing green tea sector.
As part of their visit, the Ito En delegation toured Kangaita and Kiru Tea Factories earlier in the week to gain first-hand insight into Kenyan tea production processes. These factories, known for their high-quality tea and innovative processing methods, provided the Japanese team with an in-depth understanding of Kenya’s tea industry and its potential to supply top-tier green tea.
The collaboration between KTDA and Ito En signals a significant step toward strengthening Kenya’s tea export market, particularly for green tea, which continues to gain popularity worldwide. By fostering such partnerships, KTDA aims to boost returns for small-scale tea farmers while promoting sustainability and innovation in tea production.
With increasing global demand for premium tea products, such engagements highlight Kenya’s commitment to maintaining high standards in tea production while tapping into new international markets.
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