President William Ruto officially flagged off the 2025 World Rally Championship (WRC) Safari Rally at Nairobi County’s City Hall today, emphasizing the government's commitment to using the event as a catalyst for boosting sports tourism in Kenya and the broader East African region.
Speaking at the event, President Ruto highlighted Kenya’s rich motorsport heritage, underscoring how the WRC Safari Rally continues to captivate both local and international audiences. He noted that the rally is more than just a sporting event—it is a powerful driver of tourism, job creation, and economic development.
“We are determined to capitalize on the immense passion for motorsport in our country and the region. The 2025 WRC Safari Rally provides an unparalleled opportunity to enhance Kenya’s global presence as a premier sports tourism destination,” President Ruto said.
The President added that the rally would not only attract thousands of international visitors but also create employment opportunities for Kenyans across various sectors, including hospitality, transportation, and security.
“By hosting such prestigious events, we are fostering a robust tourism sector that will directly benefit local businesses and communities,” he noted. “This rally is set to inspire growth across the economy, from small businesses to large enterprises, and will ensure a ripple effect in job creation, with many young people benefiting.”
President Ruto further committed to supporting the development of motorsport in Kenya, highlighting that it is integral to shaping the country’s future as a sports tourism hub. He reassured participants and spectators alike that the government would continue to provide the necessary infrastructure and resources to ensure the continued success of the WRC Safari Rally.
The 2025 WRC Safari Rally is expected to draw an international audience, with global attention on Kenya’s iconic landscapes, wildlife, and world-class rally stages. President Ruto concluded his speech by calling on all Kenyans to unite in supporting the rally and to showcase the nation’s hospitality and vibrant culture to the world.
“We are ready to host the world,” President Ruto affirmed. “Let’s embrace this opportunity to showcase Kenya’s unique spirit and make the 2025 WRC Safari Rally a resounding success.”
The rally is poised to bring in substantial economic returns, boost the tourism sector, and provide a platform for young drivers to showcase their talents. As Kenya prepares for an exhilarating race, the 2025 WRC Safari Rally promises to be a landmark event in the country's sporting and tourism calendar.
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