By John Kariuki
The 2025 WRC Safari Rally has come to a thrilling close in Naivasha, leaving behind a trail of excitement and economic benefits. The internationally acclaimed event, known for its tough terrains and breathtaking landscapes, has once again cemented Kenya’s position as a global motorsport destination while significantly boosting tourism and local businesses.
Cabinet Secretary for Tourism and Wildlife, Rebecca Miano, was among the key figures who witnessed the final moments of the competition at Hell’s Gate National Park. Speaking at the event, she lauded the rally’s impact on the country’s economy, emphasizing how it has drawn thousands of visitors from across the globe. The influx of local and international guests has led to fully booked hotels, busy restaurants, and thriving small businesses, particularly in the hospitality and transport sectors.
For many businesses in Naivasha and its surroundings, the Safari Rally has provided a much-needed economic boost. From curio sellers and transport operators to food vendors and tour guides, the ripple effect has been felt across multiple industries. Miano highlighted the rally’s role in enhancing Kenya’s global tourism profile, describing it as an opportunity to showcase the country's rich culture, breathtaking landscapes, and warm hospitality to the world.
> “Safari Rally ni Yetu! This event is more than just a race—it is a celebration of Kenya’s natural beauty, resilience, and global appeal. It brings people together while creating opportunities for communities and businesses,” she said.
The challenging tracks of Hell’s Gate, set against the backdrop of Kenya’s stunning scenery, not only provided an exciting spectacle for motorsport enthusiasts but also placed #MagicalKenya in the international spotlight. The event was broadcast globally, giving Kenya a unique opportunity to market its adventure tourism offerings and attract future visitors.
Beyond the thrill of the race, the Safari Rally is proving to be a strategic asset for Kenya’s economy. The government, through the Ministry of Tourism and Wildlife, continues to leverage such events to promote sustainable tourism and long-term economic growth. Miano emphasized the importance of maintaining this momentum, ensuring that Naivasha and other key tourism hubs continue to benefit long after the rally ends.
As engines quiet down and dust settles on another successful edition of the WRC Safari Rally, its impact will remain visible in the thriving local economy, the enriched tourism sector, and the unforgettable memories shared by thousands of spectators. More than just a motorsport event, the Safari Rally is a symbol of Kenya’s rich heritage, unwavering resilience, and boundless potential.
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