Eldoret-based human rights activist Kipkorir Ngetich has strongly criticized what he terms as a sustained and malicious campaign by sections of Kenya’s mainstream media to discredit President William Ruto’s administration. In a passionate statement issued over the weekend, Ngetich called on the media to exercise restraint, objectivity, and patriotism in its reporting, warning that continued negative publicity could plunge the country into political instability.
“We wish to call upon the Kenyan mainstream media to spare the country from continuous bad publicity targeting the government. The media is a key pillar of democracy, peace, and national cohesion. While we acknowledge the media’s vital role in informing the public, it is equally important for media practitioners to be mindful of the consequences of constant negative portrayal of national leadership,” Ngetich stated.
He accused certain unnamed individuals of hijacking media narratives and weaponizing headlines to stir public anger, incite division, and paint an untrue picture of the state of the nation.
“There has been a well-planned script to demonize President Ruto’s government, similar to wartime propaganda used by narcissists to cripple their enemies. What we are witnessing today in Kenya is a surge in sponsored hate campaigns and malice, with the goal of damaging Kenya’s image both locally and internationally,” he said.
According to Ngetich, President Ruto’s administration has made significant strides in key areas such as infrastructure, economic management, national security, and unity — achievements he believes deserve national recognition and positive media coverage.
He emphasized that continued media sensationalism and politically sponsored attacks against the presidency were not only unjustified but could also trigger dangerous consequences for the country’s peace and stability.
“As a nation, we must be cautious not to push Kenya toward civil unrest or even genocide, as witnessed in Rwanda and Burundi, which were fueled by misinformation and media incitement. The media should be a tool for unity and development — not hatred and division,” he warned.
Ngetich further urged media owners and editors to take responsibility for their content, cautioning that they would be held accountable should unrest arise due to misleading reporting.
“This country is ours. We must decide whether to portray Kenya as a peaceful, progressive nation — or destroy it with lies and propaganda. Balanced reporting enhances democracy and strengthens the nation,” he added.
The activist concluded his statement by urging all Kenyans, including media practitioners, to protect the nation’s sovereignty, support development, and promote peace and unity.
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