Mama Rachel Ruto Ground Breaks Softcare Kenya Factory Expansion
The First Lady, Mama Rachel Ruto, has
officially launched the construction of a new factory for Softcare Kenya, a
manufacturer of personal products, in Athi River, Machakos County.
The expansion aims to triple the production of their softcare brands, double job opportunities, and embrace sustainable production practices, including solar energy.
The First Lady commended the directors of Sunda Group for their investments in
manufacturing in Kenya, particularly through their Softcare brand of personal care products and the Twyford brand of flooring tiles.
Mama Rachel Ruto further cited the Sunda Group’s dedication to empowering
women, with the majority of the workforce in the factory being female, setting an example for other industries to follow.
The First Lady encouraged organisations in Kenya to be intentional about gender
equity in all spheres of life, giving equal opportunities for women to be uplifted.
she noted, “The growth of the manufacturing sector creates numerous employment and trade opportunities for women. It was a privilege to officially break ground for the construction of the new Softcare factory line in Athi River.
The expansion of the factory promises to further amplify this success by tripling production and doubling job opportunities while embracing sustainable production practices, including solar power. The commitment to uplifting women sets a commendable example for other industries to follow.
I extend heartfelt gratitude to the directors of Sunda Group for the investments in manufacturing, particularly through their Softcare brand of personal care products and the Twyford brand of flooring tiles.”
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