June is mindful of the environment
In a remarkable display of environmental stewardship, Kenya Tourism Board CEO June Chepkemei, actively participated in a tree planting event alongside government officials at the Lumo Community Wildlife Conservancy in Taita Taveta.
The collaborative effort, spearheaded by the Ministry of Tourism and the Kenya Tourism Board (KTB), saw the planting of an impressive 28,000 trees. This initiative not only honors the memory of flood victims but also aligns with the ambitious government directive to plant 15 billion trees.
June Chepkemei, known for her dedication to sustainable practices, emphasized the significance of such endeavors in mitigating environmental challenges. She underscored the importance of corporate and governmental partnerships in fostering a culture of conservation.
The event marked a milestone as the Ministry of Tourism, in conjunction with KTB, unveiled an innovative program titled “Tourist on Tree.” This initiative aims to engage travelers and tourists in sustainable activities while promoting Kenya as a premier destination for eco-conscious travelers.
Through “Tourist on Tree,” visitors will have the opportunity to actively participate in tree planting exercises, thus contributing to the preservation of Kenya’s rich biodiversity. Moreover, the program seeks to raise awareness about the importance of responsible tourism practices in safeguarding natural resources for future generations.
The picturesque landscape of the Lumo Community Wildlife Conservancy provided an idyllic backdrop for the tree planting ceremony, emphasizing the intrinsic link between conservation efforts and the preservation of Kenya’s natural heritage.
As June Chepkemei reiterated her commitment to environmental sustainability, her active involvement in such initiatives serves as an inspiration for both corporate leaders and individuals alike. By embracing initiatives like “Tourist on Tree,” Kenya continues to assert its position as a global leader in sustainable tourism.
The tree planting event not only symbolizes a proactive approach towards environmental conservation but also highlights the power of collaboration in addressing pressing ecological concerns. Through concerted efforts, Kenya moves closer towards achieving its vision of a greener, more sustainable future.
Post Author
