Getting into entrepreneurship is becoming a popular trend among youth in Kenya. Starting a small bakery business is a profitable business idea you can explore especially if you have a passion for cooking.

That said, owning a bakery business needs a lot of commitment and capital but it’s a great way to earn extra income.

A bakery is also a good business idea because baked goods are quite popular and move quite fast. Baking also requires little to no formal training but if you need to sharpen your skills, you could consider taking a few baking classes.

If a bakery is a business you would like to get into, here is what you need to know.


*Register the bakery* – If your plan is to run your bakery as a full fledged business, you will need to register your company name (cost – approx Ksh.1,000), register your limited company (cost – approx Ksh.30,000), get a KEBS licence (cost – approx Ksh.20,000) and a single business permit (cost varies from county to county)

*Licences* – To run a bakery business, you’ll also need these licences;

*Food handling Medical Certificate* – This certificate makes sure people who handle your food are free from disease. It costs Ksh.600 and is valid for 6 months.

*Food Hygiene Certificate* – Valid for a year and starts at Ksh.300 depending on the size of the business.

*Fire Safety Certificate* – Valid for a year and costs Ksh.3,000.


*Get Your Recipes Ready* – Create a list of all the baked goods you intend to sell. Start with a few items and diversify to more products with time. Prepare a Menu. Prepare a Price list that puts in consideration the cost of ingredients, labor and any other expenses.

*Get Your Ingredients Ready* – Purchase all the ingredients you need; flour, sugar etc. Also purchase packaging materials, labels, boxes and anything else you’ll need.

*Marketing* – Find out your target market. Baked products sell quite fast in offices, schools, canteens and local kiosks. Where exactly is your demand?

Figure out how to grab the attention of your target audience by using specific marketing strategies like using fliers, posters, social media, etc.

*Network* – Attend relevant events, workshops and meetups organized by bakers groups in order to grow your networks.


Starting a small bakery will set you back any amount between Ksh.100,000 – Ksh.150,000 inclusive of licenses and required business permits.

Here is a breakdown of the basic items that you’ll need to start out.

Basic Ingredients (prices are approximated)

*Wheat Flour (1 bale) – Ksh.1,400

*Sugar (50kg) – Ksh.7,000

*Margarine (carton) – Ksh.2,000

*Icing Sugar (5kgs) – Ksh.850

*Baking Powder (4kgs) – Ksh.500

*Eggs (Tray) – Ksh.300

*Milk (box) – Ksh.500

TOTAL – Ksh.12,550


*Electric Hand Whisk – Ksh.3,700

*Cookswell Oven – Ksh.26,000

*10 Baking Pans – Ksh.2,500

*Icing spatula – Ksh.550

*Noozle set – Ksh.1,500

Other utensils – Ksh.2,000

TOTAL – Ksh.36,250


*Charcoal – 1 bag Ksh.1,500

*Fliers, Brochures – Ksh.1,500

*Cleaning agents – Ksh.1,000

*Packaging Materials and labels – Ksh.2,000

*Miscellaneous – Ksh.5,000

TOTAL – Ksh.11,000

TOTAL INVESTMENT: 11,000 + 36,250 + 12,550 = KSH.59,800

Depending on the quantity and demand of your baked products, you can make up to Ksh.5,000 a day.

*Expected challenges*

Price fluctuations of raw materials like sugar, flour.

Baked goods are perishable thus they need ready market when they are still fresh.


Just like any other business, starting a small bakery is not a smooth sailing venture.

However, as long as you have figured out your target audience, got the required equipment, got the required ingredients, have your recipes in place, figured out your work space, got all the required licenses & permits and a marketing plan, you are ready to go.

Timothy Angwenyi
Business Consultant

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