Inspiring Balance: Julie Kariuki on Samsung, Motherhood, and the Joys of Everyday Living
Life is a journey of balancing passions, commitments, and the little joys that make each day meaningful. For those who thrive on adventure, new experiences, and quality connections, every moment is an opportunity to discover something inspiring. From juggling the demands of work and family to finding beauty in everyday routines, the modern lifestyle is as much about efficiency as it is about heart.
Julie Kariuki embodies this blend seamlessly; as a mother, advocate, and tech enthusiast, she shares how she navigates the chaos of life with grace, sharing insights into how small choices and the right tools can create harmony and joy at home.
Who is Julie Kariuki?
I am a content creator with over five years of experience. I am deeply passionate about maternal health and advocating for both children and young people, including the girl and boy child. As a mother of three boys, I exude a fun and loving personality, often bringing life and energy wherever I go. I have a love for exploring new experiences, whether it’s travelling, using new tech devices and products, trying different cuisines, or meeting new people, which reflects my open-minded nature. While I enjoy the finer things in life and thrive on adventure, I still hold on to my traditional values, creating a unique blend of modernity and tradition in my outlook on life.
What would you like people to know about you?
The purpose of my life on earth is to inspire people and show them that they can achieve anything they set their minds to, despite their background, story, past, or current circumstances. I live to inspire people to achieve and live the life of their dreams.
I believe this is the passion that linked you up to Samsung and what you are currently doing talk to us about that journey of you with Samsung.
This year I did my vision board and one of the brands I wanted to work with was Samsung. I didn’t know how it would work out, but it did. It has been a dream come true for me. It’s just not any other job that I’ve had over the years, it’s fun and engaging. It’s something that’s been a validation that I am squarely in this industry and that I am worthy of working with a really big international brand. It also delves into my passion for experiencing new technology because through this partnership, I have learnt so much about the Samsung home appliances; I have learnt how to make the different technologies work for me as a mother and content creator.
Why Samsung? Why did you have that in your vision? Why sign up?
The brand speaks for itself; I mean, Samsung has had the number one TV globally for 18 years, the number one sound bar globally for 10 years and many more accolades. All my appliances are from Samsung. It’s a brand that I have always believed in. When I walk into a store, I always gravitate towards Samsung, which is why it’s such a dream come true to work with the brand. It’s a quality brand, and it lasts forever, giving me value for money as a customer. It is a brand you can tell someone to buy, and they will believe in it.
What attracted you most to the 24 Bespoke Samsung washing Machine?
It is sleek and great to look at and have, it adds to the overall aesthetic of home. It doesn’t look bulky and has in-built AI. It also comes with the Spacemax technology meaning it has a larger drum hence space for more laundry.
How does this new washing machine fit into your routine, especially as a busy influencer, managing home, life, and other work activities?
The new washing machine has truly been a game-changer for my routine, especially as a busy influencer juggling home, life, and work. You can imagine, with three boys and homeschooling, my house is always full of teachers and nannies running around. Life can feel chaotic at times, so having something reliable like this washing machine has been a huge relief.
In the evenings, we separate the laundry—whites in one basket and coloured clothes in another. First thing in the morning, we load the whites, and everyone knows what to do. The best part is that I no longer have to deal with the stress of laundry taking forever to wash and dry. The machine is incredibly efficient. Thanks to its AI technology, it even predicts my favourite settings, making it so much easier for me. It assesses the load, determines the weight and dirt level, and suggests the best cycle, even telling me when hot water might be needed. It’s like it thinks for me, which is exactly what I need in my hectic life.
This machine has made me more productive, not only in my work but as a mom, too. Once the clothes are washed, they come out perfectly rinsed and dry within 30 minutes. This is because of Samsung’s Quickdrive technology. What used to take me days—washing, drying, folding—now happens in just a few hours. It has simplified my life, made everything more efficient, and allowed me to focus on the things that matter most. I’m a happier mom and a more productive influencer because of it.
What are your favourite design elements of the Bespoke series? How do they complement modern home aesthetics?
I love the touch panel—it’s incredibly responsive and sensitive, so there’s no need to press it hard, which adds to its sleek and modern feel. The overall design of the machine is visually appealing, too. I particularly appreciate how the detergent compartments are neatly labeled and segmented, making it both functional and stylish. These elements not only enhance the machine’s usability but also complement contemporary home aesthetics by offering a clean, minimalist look that fits seamlessly into any space.
How do you typically approach choosing home appliances, and how does this new machine meet your expectations?
When selecting home appliances, I always start by considering how they’ll fit with the overall theme of the space. For instance, I want my laundry area to reflect the same cohesive design as my kitchen or living room. Aesthetics are key for me—it has to look good in the space and match the vibe. I’m particularly fond of front-load machines because they offer more flexibility for accessorizing the top. I’ve added some flowers, cute baskets, and containers for my laundry detergent, which makes the space feel organized and stylish. This machine not only works perfectly for my space, but it also adds a touch of beauty to my laundry routine. Having a well-designed appliance that both functions well and looks great truly enhances the experience.
Which colour is your machine?
White
What about white? Is it a thing or just one that was available?
It fits into the overall aesthetic of my home, but I previously had that grey Samsung one, which still works with the overall look and feel.
How does colour come in? What’s your favourite, and how does that make you feel or influence other things in your home?
I love black. It feels futuristic and sleek, and I’d probably choose black for my next machine. While it functions the same as others, it’s a personal preference that makes me feel like everything looks more refined. Black gives that modern, slick aesthetic I like to bring into my home. With that, I’d like to tell the people at Samsung that I love the Black Bespoke 12 KG washer + 9KG dryer, and I would love to experience it.
Tell us about some of the AI features in this washing machine.
This machine is smart, and I’ve connected it to Samsung’s SmartThings app. The machine communicates with me through my phone—I can track when laundry is done, monitor cycles, or even get reminders if something’s off, like forgetting to turn on the water. It’s like having a washing assistant! It can also notify me when it needs cleaning or more detergent, which is fantastic. Plus, it helps me track my energy and water consumption, which is important for me since I’m very conscious of our family’s environmental impact. The AI features simplify my life in ways I didn’t expect. I would especially recommend this machine for mums trying to balance work, life and family.
Have you seen any reduction in your electricity and water bills with the new machine?
Yes! I checked my electricity usage before and after loading the laundry, and the difference was negligible. Despite the common concern that washing machines consume a lot of power, this one hasn’t caused any spikes in my electricity tokens. It’s reassuring to know it’s energy-efficient, even though many people assume machines like these are power-hungry.
What are the noise levels of this machine?
It’s surprisingly quiet. There’s even a super quiet cycle you can choose. When it dries, there’s a bit of noise, but nothing excessive. It’s subtle enough that even with household activities going on, you don’t notice it. And when the laundry is done, it plays a nice little tune—a pleasant touch!
Do you have any tips to share with readers?
Definitely! One tip is to leave the washing machine door open for about 15 minutes after a cycle. This helps it stay fresh by preventing dampness, even though it has a self-cleaning feature. Separating whites and darks also keeps your whites looking nice. Another thing I do, especially with kids’ socks and small items, is place them in a mesh bag. It keeps them from getting lost or tangled with other clothes. For towels, I use a hot cycle with a bit of vinegar, which sterilizes them and leaves them feeling extra fluffy and fresh.
Have you seen any customizations on this machine?
The number of cycles this Samsung machine offers is amazing! There’s a cycle for everything—gym clothes, heavily soiled items, delicates, and even towels. I haven’t explored all the options yet, but I love that I can pick a specific cycle depending on the load.
What features or details have impressed you the most since using it?
The AI EcoBubble feature stands out. It detects the fabric type and level of dirt on your clothes and adjusts the water temperature and detergent automatically. I’ve used other machines before, and clothes never felt quite as clean. But with this one, the clothes come out spotless every time—no extra effort is needed!
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