Kenyans Launches the 23rd East Africa Trade Fair and Exhibition Forum
Kenya has officially launched the 23rd East Africa Trade fair and exhibition forum.
The Organizing committee for 23rd East Africa trade fair and exhibition has officially been commissioned today.
Speaking during the launch, the Cabinet Secretary Ministry of cooperatives and Micro,Small and Medium Enterprises Development, (MSME),Hon Simon Chelugui
the event will present an opportunity for 300 Kenyan SMEs to further understand the emerging market dynamics and business
practices to facilitate business linkages for increased trade.
“The private and public sector players to provide more venues for interaction where can address common challenges, discuss opportunities for MSME growth, in light of the current market realities,” Said the Cabinet Secretary.
He revealed the Government is exploring new development paths to improve regional trade as well as enterprise export competitiveness for a number of products with high growth potential to meet existing supply gaps particularly in global markets.
“This will require a sufficiently high degree of readiness and sector organization in order to meet the strict international quality
and quantity requirements and the possibility to tap into higher price segments,” He stated.
He also disclosed Central to this program will be improving MSME awareness and transparency related to digital markets and trade so as to sustain e-commerce, sanitary and phytosanitary measures, as well as on technical barriers to trade to enable them gain product certification that will ease their efforts to enter foreign markets.
As he commissioned the committee,He urged them to vet participating MSME products to ensure the image of Kenya and the sector is well represented through high quality products and services.
“I also implore on the Stakeholders engaged in the committee led by the Micro and Small Enterprises Authority (MSEA), which is
spearheading and coordinating Kenya’s participation in this trade fair to ensure a successful event and fruitful business engagements and outcomes”,He said.
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