KTDA CEO Explores Market Potential in Morocco with Ambassador Jessica Gakinya

In a strategic move aimed at expanding market reach and promoting Kenyan tea abroad, KTDA Group CEO, Wilson Muthaura, engaged in insightful discussions today with Jessica Gakinya, Ambassador designate to Rabat, Morocco.

During the meeting held at the CEO’s office, Muthaura underscored the promising prospects of penetrating the Moroccan market and broader North Africa region with KTDA’s value-added teas. He accentuated the unique selling propositions of Kenyan tea, emphasizing its unparalleled quality, sustainable production practices, and deep cultural significance.

Ambassador Jessica Gakinya reciprocated the enthusiasm, reaffirming her unwavering commitment to championing the rich heritage of Kenyan tea farming and the exceptional quality of KTDA teas through diplomatic channels. She pledged to utilize her diplomatic position to showcase the distinctiveness of Kenyan tea and foster mutually beneficial trade relations between Kenya and Morocco.

The discussions between Muthaura and Ambassador Gakinya signal a collaborative effort to leverage diplomatic channels in promoting Kenyan tea exports and tapping into new markets. With a shared vision of showcasing Kenya’s tea industry on the global stage, the partnership holds promise for bolstering economic opportunities and enhancing cross-cultural exchanges between Kenya and Morocco.

The meeting serves as a pivotal step towards harnessing the untapped potential of the Moroccan market for KTDA, paving the way for future collaborations and market expansion initiatives. As both parties embark on this journey, the prospects for Kenyan tea to carve a niche in North Africa appear increasingly promising, heralding a new chapter of growth and international recognition for Kenya’s tea industry.