Madam CEO’s Morning Reflection on The Cost of Ignoring What’s Wrong

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Esther Muchemi, fondly known as Madam CEO, is a respected business leader and the Group Chief Executive Officer (GCEO) of the Samchi Group of Companies. Her journey to the top has been defined by wisdom, resilience, and a commitment to personal and professional growth. In her latest morning reflection, Madam CEO shared a profound message about accountability, self-awareness, and the consequences of pride.

She posed a simple yet powerful question: “When is it really wrong?” In her answer, she identified a series of attitudes that signify when we lose sight of what’s right:

It’s wrong when you don’t want to see that it’s wrong. A refusal to acknowledge wrongdoing is the first sign of trouble. Denial blinds us to reality, creating a false sense of justification that prevents growth.

It’s wrong when you don’t want to be told it’s wrong. Shutting out constructive criticism robs us of opportunities to learn. Feedback, however uncomfortable, is a gift that can steer us back on course.

It’s wrong when you don’t want to be asked the “why” question. Avoiding accountability erodes trust. The inability to explain our actions reflects a deeper unwillingness to take responsibility.

It’s wrong when you don’t want to be corrected. Rejecting correction is a form of pride, she noted. Without correction, progress becomes impossible, and mistakes are repeated.

It’s wrong when you don’t want to apologize. Apologies are the bridge to reconciliation. Refusing to say “I’m sorry” not only damages relationships but also diminishes personal integrity.

Madam CEO explained that when these “don’ts” converge, the result is often catastrophic. Pride, which she describes as a dangerous obsession, leads to the breakdown of relationships—whether personal, familial, or professional. She highlighted that pride creates a barrier to meaningful communication and fosters resentment, ultimately causing irreparable harm.

“Correction is part of life’s game,” Madam CEO reminded her audience. Life, she said, is a constant process of learning and unlearning. To thrive, we must embrace feedback, re-evaluate our actions, and remain open to change.

In workplaces, ignoring correction can result in a toxic environment, poor team dynamics, and stunted growth. Within families and friendships, it causes emotional distance and misunderstandings. Madam CEO’s message serves as a timely reminder of the value of humility in every sphere of life.

Her reflection challenges us to rethink our approach to life’s inevitable moments of conflict and correction. Before making the next move, Madam CEO urges us to pause and ask: Am I open to feedback? Am I willing to change?

As a seasoned entrepreneur and thought leader, Madam CEO’s insights continue to resonate deeply with her audience. Her wisdom stems not only from her remarkable professional achievements but also from her dedication to fostering meaningful relationships built on trust, respect, and mutual growth.

Through her words, Esther Muchemi inspires us to step back, confront our pride, and embrace the power of self-awareness. Only then can we truly nurture lasting relationships and achieve sustainable success in all areas of life.

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