The Media Council of Kenya has affirmed its commitment to prepare the media for the 2022 polls. The Council is urging media players to conduct themselves in accordance with stipulated guidelines to ensure professional coverage of elections.
“It is our duty to prepare the media accordingly for elections. Pursuant to this, we will review the 2017 elections guidelines and update them to cater for emerging issues, new electoral laws, challenges and opportunities in line with best practices”, said MCK CEO David Omwoyo in Nairobi today when the Council inaugurated a Technical Committee composed of experienced journalists from across the sector to Review Election Reporting Guidelines.
“As we review the guidelines on election reporting we will also have guidelines on the conduct of the media during the electioneering period”, he said.
“We expect journalists and media practitioners intending to vie for elective positions not to use their positions to influence their campaigns or to attack or deny their opponents rightful space to sell their agenda”, said the CEO.
Chairman of the 21-member committee to review the elections reporting guidelines Joseph Odindo said: “Elections can make or break a country and media is key in any election. My team is up to the task and I am optimistic that we will give guidelines that can be enforced during the elections”.
The Committee will work for three weeks after which the document will be subjected to industry validation before roll out.
By the Media Council of Kenya