Mdundo.com. And Safaricom Launch Subscription Service to Improve Monetization of Music among Artists and DJs

Mdundo.com in partnership with safaricom launched a subscrition service that will enable Kenyans to access DJ mixes at kshs 5 per day. This subscrition service will also help to improve monetization of music among artist and reshape user experience. By providing a consistent income stream, the partnership supports artists in their persuit of sustainable music careers. A healthy financial pipeline allows artist to focus on creating more music and developing their talents.

The aim of this collaboration is to introduce a suscription plan, a partnership that re-forces commitment to enrich lives through music. Mdundo.com CEO Martim Nielsen said “Together, we are unlocking amazing benefits for music and DJs mixes enthuasiast. This collaboration with Safaricom is not only enhances the user experience but also underscores shared scores of making music an integral part of every day life”. Mdundos users grows at 29.2 million monthly active users in Septermber 2023, up from 21.5 million in September 2022 representing a 36% growth. Mdundos focus is to deliver a locally relavent service and content to 613 million mobile subscribers in Africa expected by 2025.

Safaricom through in-house propositions such as Baze and Skiza, and partnership with industry leaders including Mdundo.Com remains committed to growing Kenyas creative and music industry. “Our goal is to provide Kenyans freedom, choice and control over the content they consume. This collaboration shows our commitment to enhancing the digital landscape and empowering customers to enjoy their favourite music with ease and convinience said Safaricom Head Of Department, Digital service Pauline Kieleko.

The service, which is exclusive to Safaricom customers can be accessed by registering via www.mdundo.com/djmixes, after which customers can discover new artist or enjoy unlimited music dowloads and fresh DJ mixes daily.