Mwea Farmers Benefit from Direct Sorghum Market Partnership with Kenya Breweries Limited
One of the most pressing challenges faced by farmers is securing a reliable market for their produce before they even begin planting. Understanding this, I have been committed to finding sustainable solutions that benefit our local farmers in Mwea, particularly when it comes to crop choices and market access.
Through a strategic partnership with Kenya Breweries Limited (KBL), we have introduced a groundbreaking initiative that allows farmers in our region to cultivate sorghum, knowing they have a direct market for their produce. This collaboration has proven successful, and our farmers have experienced significant gains in previous phases.
Today marks a milestone as we enter the fourth phase of this partnership. We have started distributing sorghum seeds to farmers in Kangai and Nyangati wards for the upcoming planting season. This is a key moment, as it not only empowers our farmers to diversify their crops but also ensures that they are supported by a reliable off-taker who will purchase their harvest at competitive prices.
The initiative has transformed the lives of many in our community, with farmers reaping the benefits of both increased productivity and timely payments. With Kenya Breweries Limited’s commitment to the project, farmers now enjoy the assurance of ‘Pesa Mfukoni’—instant payment for their hard work and produce.
I am proud to witness the growth of our agricultural sector and to see our farmers thrive. With continued partnerships like this, we are paving the way for a more prosperous future for Mwea’s farming community.
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