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Naivas Supermarket Lunches It Fourth Branch in Eldoret

Naivas supermarket today launched its fourth branch in Eldoret town dubbed Naivas Elgon View Branch.
Speaking to the press, Jacinter Wainaina, Naivas Marketing Manager said the outlet was set up to honor Elgon View residents’ requests so meet their needs.

“Eldoret town is fast growing and so is the population therefore, the demand for commodities has been on the rise. This outlet will convenience all people residing in Elgon view and its environs. We highly appreciate the feedback we get from customers as we get to know the gaps that we need to fill so as to satisfy their needs fully,” said Wainaina

Naivas Elgon View is as a unique supermarket as all the fresh needs of all customers have been considered.

“We know that people have different tastes and preferences and we, as Naivas, have taken care of that. Everything in this new and all our outlets countrywide is fresh and unique. We have different brands of each and every commodity hence we are able to meet the preferences of each and every one. Our value proposition is to save our customers money. This branch has various segments like Soko, butchery, grains, electronics and general home care. All your meets will be met here,” added Wainaina.
Wanaina further revealed that Naivas supermarket has and will continue to expand over time stating that currently there are other two outlets that are underway.
“There have been immense improvements in our services over time and this I must say, keeps us going all thanks to the feedback we get from our esteemed customers. We appreciate the positive feedback we get and to the negative ones we have found means to improve on them. We look forward to two more new outlets; the Meru and Ojijo outlets. With time we will continue to set up more outlets across the country,” Wainaina said.

“We are very delighted to be making a grand return to the city of champions, a town that we as a homegrown brand take great pride in being a part of. Eldoret has seen the success of three of our
outlets; Referral, Sokoni, and the year-old, Zion Mall. A factor that influenced this new development. Over and above that, this opening was motivated by the need to continually offer shoppers an experience that compliments their lives by being a one-stop premium shop. Our greatest pride and joy is that with every support accorded to us as a brand, we get to grow our contribution to the Kenyan economy by supporting industries, and farmers and creating jobs both directly and indirectly,” said Willy Kimani, Naivas Chief Commercial Officer.

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