Twiva Ltd Clinches Top Honors at Kenya E-commerce Awards
In a landmark achievement for Kenya’s burgeoning social commerce scene, Twiva Ltd has emerged victorious at the prestigious Kenya E-commerce Awards, held at the Movenpick Hotel. The pioneering AI-driven platform clinched two esteemed accolades, reaffirming its status as a trailblazer in the country’s retail landscape.
Twiva’s triumphs include securing the coveted Top Rising Star, E-commerce Award, and achieving the first runner-up position for the Best Social Commerce Platform. These accolades mark the first formal recognition of the rapidly growing social commerce category at the esteemed awards ceremony, now in its fifth year.
Expressing gratitude for the accolades, Grace Gikonyo, Head of Marketing & Public Relations at Twiva, emphasized the platform’s commitment to delivering exceptional shopping experiences. “What an honor to know that Twiva continues to garner the vote of confidence from the Kenyan citizens,” she stated, highlighting the platform’s collaborative efforts with merchants, influencers, and stakeholders.
Peter N. Kironji, CEO and Co-founder of Twiva, echoed these sentiments, celebrating the dedication of entrepreneurs and the transformative impact of social commerce. “We are dedicated to revolutionizing the social commerce landscape in Kenya and beyond,” he affirmed. Leveraging AI and the influence of social media personalities, Twiva aims to redefine how brands engage with consumers and drive tangible sales conversions.
The recognition comes amidst a rapid expansion of the social commerce sector in Kenya, fueled by increasing internet and social media penetration. With 49% of Kenyans already making purchases through platforms like WhatsApp, Instagram, and TikTok, Twiva’s innovative approach underscores its pivotal role in shaping the future of retail.
Boasting a network of over 11,000 influencers, Twiva empowers businesses, particularly micro and small enterprises, to harness the potential of social commerce effectively. This approach not only enhances consumer engagement but also supports the digital transformation of retail, positioning Twiva as a frontrunner in the evolving market.
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